Maximizing Your Websites ROI

Here at MPS we take a proactive approach to helping our clients acheive success with their website. We beleive that each website we build should be optimized with specific measurable goals in mind. These goals may be:

Selling Products / Services
Generating Leads
Newsletter Sign-ups
Whitepaper / E-book Downloads
Member Registrations

When you make specific website goals a priority when designing and organizing a website you are ensuring that your website is more than just an online company brochure. We beleive that each visitor should be guided on a specific path through the website ultimately leading to a completed goal.

This path includes one or more of the following steps:

Visitor lands on a specific page
Visitor is presented with concise and attention getting content.
Visitor is not confused and knows precisely where to find the information they are looking for.
Visitor is satisfied with the websites credibility and decides to take action.
Visitor is then converted by completing a goal.

An integral part of setting goals for a website is the ability to track those goals, and the paths which visitors take in order to complete them. For precise "funnel" tracking (visitor path) we implement Google Analytics.

Google Analytics allows you to define goals and specific website paths to track conversion statistics. When properly configured you will know exactly where you are losing visitors along the path. These statistics will play an integral part in fine tuning the process and utlimately maximizing website conversion rates.

We would be happy to discuss your specific business goals and what a website can do to help. Please feel free to contact us for more information.